Client: Swift Logistics
Industry: Logistics
Overview:
Swift Logistics, a nationwide logistics franchise with multiple locations across the United States, aimed to improve the online visibility and local search rankings of their individual franchise locations to attract more customers and increase shipments. They partnered with our Franchise SEO team to develop and implement a comprehensive local SEO strategy tailored to each location’s unique market and audience.
Solution:
Our team conducted a thorough audit of Swift Logistics’ franchise websites and Google My Business (GMB) listings, optimizing them for local search visibility and relevance. We implemented geo-targeted keyword optimization, citation building, and review management strategies to improve each location’s local search rankings and online presence. Additionally, we provided training and support to franchise owners and staff to ensure they could effectively manage and maintain their local SEO efforts moving forward.
Results:
- Improved local search visibility and rankings, with Swift Logistics’ franchise locations ranking higher in local search results for relevant keywords and queries, resulting in increased website traffic and inquiries.
- Enhanced customer engagement and loyalty, with optimized GMB listings and positive reviews driving more foot traffic and conversions at each franchise location, improving overall customer satisfaction and retention.
- Increased shipments and revenue, with improved online visibility and local search rankings leading to more qualified leads, bookings, and shipments for Swift Logistics’ franchise locations, driving business growth and profitability.
Conclusion:
Through our Franchise SEO services, Swift Logistics successfully improved the online visibility and local search rankings of their franchise locations, attracting more customers, increasing shipments, and driving business growth and profitability in the competitive logistics industry.